As I mentioned in my last post, Salon Melbourne is the most renowned hair and beauty expo in Victoria. An annual event since 2010, Salon Melbourne is a must on the calendars of many beauty industry professionals and students.
I was very fortunate to attend Salon Melbourne on Sunday 1st March as a Media Representative and I was absolutely blown away by the sheer volume of amazing deals, exciting new retailers and amazing talent on display.
Salon Melbourne is any shopper’s dream, almost every store offered discounts for buying multiple products and everything was at trade prices. If beauty is your business, stocking-up at Salon Melbourne could result in massive savings.
Many exhibitors offered the chance to try before you buy, which I think is very important. It was also nice to see beauty professionals who usually pamper others every day, treating themselves to a manicure or a mini makeover at some stalls (as pictured below.)
Throughout the day there were demonstrations and style shows on the Main and Launchpad stages. Both areas were set-up beautifully and the audience seating areas were stylish, yet comfortable. I watched in awe as beauty professionals showcased their creative and intricate work.
As a shameless reality TV fan, one of the Main Stage highlights for me was an appearance by Gina Liano, star of The Real Housewives of Melbourne. Liano spoke as part of the ‘Nothing Less Than Glamorous – Learn How to Build a Glamorous Life’ session, hosted by Andrea Taylor (CEO of Mediterranean Tan.) When she’s not sharing her social life on Real Housewives of Melbourne, Liano works as a barrister and she is not afraid to bring a little glamour into the courtroom.
“You’ve been a girl longer than you’ve been anything else so never lose your femininity,” Liano said.
Liano also explained the importance of beauty professionals protecting themselves legally and warning your clients of any risks associated with treatments.
“If you hold up yourself as a professional, make sure you are,” Liano advised.
I didn’t plan to purchase much at Salon Melbourne, but with all the special offers available, I just couldn’t help myself! I splurged a little on make-up, nail polishes and beauty tools. Many of these products are difficult to find in stores, so having all brands in the one place was very convenient.
In conclusion, I had a wonderful time at Salon Melbourne and I would definitely love to attend again in 2016. If you’re in the beauty industry and you’re interested in attending or exhibiting at the next Salon Melbourne visit http://www.salonmelbourne.com.au, for more information.